A Guide to Norwich Broadland Business Park

So, you're heading to Norwich Broadland Business Park? Whether you're here for a crucial meeting or settling in for a longer contract, this guide is your on-the-ground manual for a smooth visit. Think of it as your personal briefing, cutting through the fluff to give you practical, actionable advice for everything from travel routes to finding a great furnished place to stay.

Your Essential Guide to the Business Park

The Norwich Broadland Business Park isn't just a cluster of office buildings. It's a self-contained commercial hub, widely recognised as one of the best business locations in the East of England. It’s essentially a small town built for productivity, strategically located just east of Norwich city centre.

This guide is designed for busy professionals and contractors like you who need clear, straightforward information without the waffle. We’ll get straight into the details that make a real difference to your working day.

What Makes This Park Unique?

What was once undeveloped farmland has been meticulously planned and developed over more than two decades. It didn't just spring up overnight; it has grown thoughtfully from an empty plot into a thriving ecosystem that's home to both local businesses and major international companies. That long-term vision is clear in the high-quality environment you see today.

It’s all about supporting a modern work-life balance. You'll find:

• High-Specification Spaces: Modern office, industrial, and logistics facilities that cater to a whole range of industries.

• Integrated Amenities: Everything you need is right here. There’s a health club, several cafes, and even a hotel on-site, making it an incredibly convenient base of operations.

• Plenty of Green Space: Lakeside trails and beautifully landscaped areas offer a welcome escape from the typical concrete jungle of a corporate park.

Before we dive deeper, here’s a quick overview to get you oriented.

Broadland Business Park At a Glance

This table breaks down the key features of the park and what they mean for your visit. It’s a handy reference for planning your time here.

Feature	What It Means for You
Location	Just off the A47, east of Norwich. Easy access by car and well-connected to the city, but you'll need to plan your commute.
On-Site Facilities	Hotel, pub, cafes, and a gym. You won't have to go far for essentials or a workout, saving you time and hassle.
Parking	Ample on-site parking available. A huge plus, as finding parking elsewhere can be a challenge.
Environment	A mix of modern buildings and landscaped green spaces. It's a pleasant place to work, with options for a lunchtime walk to clear your head.
Business Community	Home to over 150 companies. Great for networking and highlights the park's importance as a regional economic hub.
Connectivity	Excellent road links via the A47 and Northern Distributor Road. Driving is straightforward, and public transport options connect to the city centre.

This combination of top-tier facilities, strategic location, and a pleasant environment is what makes Broadland a genuinely good place to work.

From here, we'll walk through everything you need to know to make your time at the park both productive and pleasant, starting right from how you plan your trip.

How to Get to Broadland Business Park

Getting to your work site shouldn't be the most stressful part of your day. Thankfully, Norwich Broadland Business Park is set up for a straightforward journey, whether you're behind the wheel, hopping on a bus, or coming straight from the airport. A bit of planning will see you arrive smoothly and on time.

The park’s real advantage is its location, sitting just off the A47 trunk road. This is your main artery connecting you to the rest of the country's road network, including the A11 for trips towards London and Cambridge, and the A140 for heading north or south through Norfolk.

Driving Directions and Parking

For anyone driving, finding the park is a breeze. From the A47, just take the exit for the A1042 (Broadland Way) at the Postwick Hub interchange. From there, the business park is clearly signposted, so you’d have a hard time missing it.

Once you’re here, you’ll discover one of the park’s best perks: plenty of free parking. Most of the businesses have their own designated spaces for staff and visitors, which means you can forget the usual headache and cost of finding a spot. It's a massive bonus for contractors who depend on their own vehicle.

Public Transport Options

If you’re coming in without a car, the public transport links from Norwich city centre are solid. Several bus routes serve the park directly, making it an easy trip for anyone staying centrally or arriving by train.

Here are the key services to look out for:

• First Bus Routes: Lines like the 14/15 often run from the city centre right into the business park or stop very close by.

• Konectbus: Route 5B is another great option, providing a direct link from places like the Norwich Bus Station to the park.

Just remember that timetables can change, so it’s always a good idea to check the latest schedules on the operators' websites before you head out.

A lot of professionals arrive by rail, making the trip from Norwich Train Station to the business park a common one. Taxis are always waiting right outside the station for a quick 15-20 minute ride, or you can easily connect to one of the bus services mentioned above.

If you want a full rundown of the station's facilities and transport options, our guide to Norwich Train Station has all the details you’ll need.

From Norwich International Airport

Flying in? Getting from Norwich International Airport (NWI) to Broadland Business Park is just as simple. The airport is on the north side of the city, and a taxi is your most direct route. The ride typically takes about 20-25 minutes, traffic permitting.

This easy access from all the main transport hubs—road, rail, and air—is precisely why Broadland Business Park is such a practical spot for visiting professionals. Plan your route, and you can focus on the job at hand.

What To Expect From Onsite Facilities

Once you get to Norwich Broadland Business Park, you’ll quickly realise it’s been designed as much more than just a place to work. Think of it as a self-contained campus, with everything you need to stay productive and feel good without having to jump in the car for daily essentials or a much-needed break.

This isn't some soulless estate of identikit office blocks. It’s a thoughtfully planned space where you can grab a decent coffee, sit down for a proper lunch, or even squeeze in a workout. That integrated approach makes a huge difference, especially when you’re on a demanding work schedule.

Dining and Refreshment Options

For a quick bite or a team lunch, the park has you covered with several handy choices. You’ll find cafes and delis that are perfect for grabbing a sandwich or a coffee on the go. There's even a pub right on-site, giving you a more relaxed spot for a proper meal or a well-deserved after-work drink.

These places are dotted around strategically, so no matter which building you’re in, you’re never far from somewhere to refuel. It completely cuts out the hassle of driving elsewhere for lunch, helping you make the most of your day.

Health and Wellbeing Amenities

One of the real standout features is the Bannatyne Health Club. This isn’t just your average gym; it’s a full-on fitness centre with a swimming pool, spa facilities, and a packed schedule of classes. For anyone on an extended contract, having access to a high-quality facility like this is a massive plus for keeping a healthy routine.

Beyond the gym, the park has a surprising amount of green space. With beautifully landscaped grounds and lakeside trails, it’s the perfect place for a lunchtime walk or a quick jog to step away from the screen and clear your head.

The thoughtful layout, blending modern infrastructure with natural elements, is a core part of what makes the Norwich Broadland Business Park so appealing. It’s a work environment built for modern professionals who value both efficiency and well-being.

Essential Business Infrastructure

Underpinning all the physical amenities is a seriously robust technical framework. Businesses here get excellent connectivity, which is non-negotiable for modern operations. For companies with serious data demands, understanding the benefits of a dedicated business leased line can be a game-changer for ensuring seamless performance.

The park also includes practical facilities like a DVSA driving test centre and plenty of parking, which is always a relief. For more tips on navigating the local area, check out our guide on parking in Norwich.

Why This Location Matters for Your Business

Broadland Business Park is far more than just a collection of smart offices with good transport links. To really grasp its value, you need to see it as a cornerstone of the region’s economic strategy. Knowing this gives you valuable context—it shows that your work here is happening in a forward-thinking, stable, and deliberately cultivated commercial hub.

Over the past two decades, the park has been transformed from open farmland into a premier destination for business. This growth wasn’t an accident. It was a direct response to a major shift in how companies operate, with many now favouring high-quality, out-of-town locations over traditional city-centre HQs.

This trend underscores the park's appeal, which is built on modern facilities, plenty of parking, and an environment designed from the ground up for productivity and well-being. It’s this strategic vision that has attracted so many ambitious companies, creating the dynamic and professional atmosphere you see today.

A Hub for Regional Economic Growth

The park’s importance is woven into the fabric of wider regional ambitions. It has been a vital part of the Greater Norwich City Deal, a major UK government-backed initiative designed to kick-start economic expansion. A key goal of this plan was to create thousands of new jobs across Greater Norwich, and the park was central to providing a home for the growing firms needed to make that happen.

This direct link to a major economic strategy gives the park a solid foundation of stability and future potential. It's a clear signal that this is a place built for long-term success, attracting both established corporations and promising local enterprises.

The decision for a business to move is a significant one. When a company considers a new location like Norwich Broadland Business Park, having an ultimate guide to office relocation can be an invaluable resource for planning the transition smoothly.

The Modern Alternative to the City Centre

So, why has this out-of-town model proven so successful? The answer lies in the evolving needs of modern businesses. Today’s companies are looking for an environment that offers much more than just a desk and a chair.

• Better Accessibility: With direct access to major arteries like the A47, staff get easier commutes and logistics for deliveries become much simpler.

• Superior Facilities: On-site amenities, including a gym, cafes, and plenty of green spaces, all contribute to a healthier work-life balance for employees.

• Room to Grow: Unlike a congested city centre, the park provides the physical space businesses need to scale up without hitting a wall.

This shift has cemented the role of business parks in the regional economy. As Norwich continues its own journey of growth, its transformation is undeniable. To see how the city itself is changing, take a look at our article on Norwich evolving into a vibrant cosmopolitan hub.

Finding The Right Place To Stay Nearby

If you’re on assignment at Norwich Broadland Business Park, where you stay can make or break your trip. After a long day on site, the last thing anyone wants is to retreat to a cramped, impersonal hotel room. You need a proper space to unwind, catch up on emails, and actually live – especially if you’re here for more than a few days.

This is where serviced apartments completely change the game. Instead of just a room, imagine having a fully furnished apartment with your own kitchen and a living area to properly relax in. It’s the difference between just having a place to sleep and having a genuine home base.

A Simpler Approach To Furnished Accommodation

For busy professionals, dealing with traditional letting agents for a short-term stay can be painfully slow and overly complicated. That's why a direct-to-landlord approach, like the one we offer at Stay Norwich Apartments, is a breath of fresh air. We cut out the middlemen, which streamlines the whole process from start to finish.

Our approach is built on one simple principle: no hassle, no drama, pay and stay.

It's a system designed specifically with contractors and business visitors in mind. What does that actually mean for you?

• Simple Booking: The process is completely straightforward. You see clear pricing with no hidden fees to trip you up.

• All-Inclusive Bills: Your rent covers everything—utilities, council tax, and Wi-Fi. No surprise costs, ever.

• Ready-to-Go Spaces: Our apartments are fully furnished and equipped. Just show up with your suitcase, and you’re ready to settle in immediately.

This model gives you furnished accommodation in Norfolk when you need it, for as long as you need it, taking all the usual stress out of short-term lets.

The Ideal Commute To The Business Park

Let's face it, location is everything. A short, easy commute to Norwich Broadland Business Park is essential for a productive trip. Staying in a well-located serviced apartment means you can sidestep the worst of the traffic and start your day without any stress.

The drive from a central base to the park is generally quick and direct, usually taking just 15-20 minutes. This gives you the best of both worlds—you're close enough for an easy daily journey but also have all of Norwich's city centre amenities on your doorstep for evenings and weekends.

With Stay Norwich Apartments, you deal directly with the landlords. This means you get a practical, flexible base with the comfort and space of a real home, the simplicity of an all-inclusive rental, and a convenient location that supports your work schedule.

This kind of setup is far more practical than a standard hotel room, especially for any stay lasting longer than a week. If you're weighing your options, our guide on the top short-term accommodation in Norwich offers even more insight. By choosing a serviced apartment, you’re investing in a more comfortable and efficient stay, allowing you to focus entirely on your work.

Exploring Services and Dining Beyond the Park

A productive work trip is about more than just what happens between nine and five. While Norwich Broadland Business Park has some great facilities on-site, knowing where to find everything else you need nearby is what makes a longer stay feel less like a temporary post and more like a home from home. Life doesn't stop at the park gates, and thankfully, you're only minutes away from all the essentials.

This easy access to wider amenities is a massive plus for anyone on an extended contract. You get the focused, professional environment of the park during the day, then the full convenience of city life is just a short drive away for evenings and weekends.

Stocking Up The Essentials

For anyone staying in self-catering accommodation, a proper food shop is a must. Just a stone's throw from the business park, you'll find several large supermarkets that make it easy to fill the fridge and cupboards for the week.

• Sainsbury's Pound Lane: Located on the western edge of Thorpe St Andrew, this is one of the closest big supermarkets. It has a huge selection of food, drink, and household items, plus a petrol station, making it a convenient one-stop shop.

• Lidl and Aldi: If you're looking for budget-friendly options, both Lidl and Aldi have stores within a 5-10 minute drive. They're perfect for grabbing staples without stretching your expenses.

Their proximity means you can easily do a full shop on your way back from work without a major detour.

Retail Parks and Further Shopping

Of course, sometimes you need more than just groceries. Whether it's a forgotten piece of work attire or a new phone charger, the nearby Sprowston Retail Park and the slightly more distant Longwater Retail Park have you covered. They host a range of major UK retailers like Next, Dunelm, and Currys PC World, so you can find almost anything you might need.

Having these retail hubs so close by adds another layer of convenience, ensuring you're never caught out if you need something urgently. It’s this blend of a dedicated work environment and easy access to everyday life that makes the area so practical.

Nearby Pubs and Restaurants

After a long day, a good meal or a relaxing pint is often exactly what's needed. While the park has its own pub, the surrounding area offers a fantastic variety of dining options, from traditional Norfolk pubs to restaurants perfect for entertaining a client. The nearby suburb of Thorpe St Andrew is home to several lovely riverside pubs with great views and classic British fare.

For a wider selection, though, exploring the culinary scene in the city centre is a must. If you need some inspiration, you can find our top picks in our guide to the best restaurants in Norwich to help you choose the perfect spot.

Your Questions Answered

If you’re planning a visit or starting a contract at Norwich Broadland Business Park, you probably have a few practical questions. Here are the straight answers to the things people most often ask.

Is There Free Visitor Parking at the Park?

Yes, and it’s a massive plus. Nearly all the businesses here have their own dedicated parking spaces for staff and visitors. You can pull up for your meeting without worrying about permits or feeding a meter.

How Long Is the Drive from the City Centre During Peak Hours?

You’ll want to give yourself a bit of a buffer. Depending on how the traffic is flowing, the drive from Norwich city centre can take anywhere from 25 to 45 minutes during the morning and evening rush. It’s always smart to plan for the upper end of that estimate.

Are There Hotels Directly on the Business Park?

Not right inside the park, no. But there is a Premier Inn conveniently located just off the main roundabout, which is perfect for a quick overnight stop.

For anyone staying a bit longer, like for a multi-week contract, most professionals find that a hotel room starts to feel a bit cramped. That’s where serviced apartments come in.

With Stay Norwich Apartments, you get furnished accommodation in Norfolk when you need it, for as long as you need it. As landlords direct, they offer a 'no hassle, no drama, pay and stay' approach. This means a simple, straightforward process for contractors needing a proper home base just a short commute from the park.

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For furnished accommodation in Norfolk that’s straightforward and stress-free, book direct with Stay Norwich Apartments. Find your ideal place to stay when you need it, for as long as you need it. Visit https://www.staynorwichapartments.com to see our available properties.